{"title":"Wong Chi Kei","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eThe Almost-Lost Craft of 0.7mm Noodles\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan lang=\"EN-US\"\u003eWong Chi Kei carries on the traditional noodle-making artistry of Guangdong, using large bamboo poles to repeatedly press and knead the dough into ultra-fine shrimp roe noodles just 0.7mm in diameter. These silky strands are as thin as silver threads—bouncy, smooth, and almost dancing in your mouth as you chew. This pursuit of perfection has earned Wong Chi Kei the prestigious Monde Selection Gold Award—often dubbed the “Oscars of the food world”—for four consecutive years.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"wong-chi-kei-yea-yea-noodles-with-shrimp-roe","title":"Wong Chi Kei Yea Yea Noodles with Shrimp Roe (2-pack)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan lang=\"X-NONE\"\u003eSim Sim Digest\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cspan lang=\"ZH-TW\"\u003e・\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cmeta charset=\"UTF-8\"\u003eGenerations of bamboo-kneaded craft bring us 0.7mm noodles — fine as silk yet bouncy to the bite. Coated with deep brown shrimp roe, they burst with briny sea flavour. Top with fresh ginger and scallion, but the real art is not wasting a single grain of roe.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wong Chi Kei","offers":[{"title":"Default Title","offer_id":43124193099845,"sku":null,"price":9.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/2379\/9877\/files\/Wong_Chi_Kei_Yea_Yea_Noodles_with_Shrimp_Roe.jpg?v=1753097762"},{"product_id":"wong-chi-kei-yea-yea-noodles-with-shrimp-roe-and-scallop-soup","title":"Wong Chi Kei Yea Yea Noodles with Shrimp Roe and Scallop Soup (2-pack)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cem\u003e\u003cspan lang=\"X-NONE\"\u003eSim Sim Digest\u003cbr\u003e\u003c\/span\u003e\u003c\/em\u003e\u003cspan lang=\"ZH-TW\"\u003e・\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003cmeta charset=\"UTF-8\"\u003eThanks to generations of hand-crafted bamboo noodles, we taste the beauty of tradition. At 0.7mm, the strands are fine as silk yet strong with bounce, carrying the rich briny shrimp roe deep into the broth. True mastery means finishing every last drop.\u003c\/span\u003e\u003c\/p\u003e","brand":"Wong Chi Kei","offers":[{"title":"Default Title","offer_id":43124214825029,"sku":null,"price":11.1,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/2379\/9877\/files\/Wong_Chi_Kei_Yea_yea_Noodles_Shrimp_Roe_and_Scallop_Soup.webp?v=1753094080"},{"product_id":"wong-chi-kee-yea-yea-noodles-with-black-garlic-soy-sauce","title":"Wong Chi Kee Yea Yea Black Garlic Soy Sauce Sauced Noodles (2-pack)","description":"","brand":"Wong Chi Kei","offers":[{"title":"Default Title","offer_id":44542625415237,"sku":null,"price":14.8,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/2379\/9877\/files\/WongChiKeeYeaYeaBlackGarlicSoySauceSaucedNoodles.jpg?v=1768461473"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/2379\/9877\/collections\/Wong_Chi_Kei_logo.jpg?v=1753694388","url":"https:\/\/marketplace.simsimfoodstudio.com.au\/collections\/wong-chi-kei-yea-yea-noodles.oembed","provider":"Sim Sim Foods","version":"1.0","type":"link"}